Your biography on your website is very pivotal to make you establish your credibility. The important thing to remember is you should only include information in your biography that will help you sell your product or service. This can be done through testimonials, before-and-after pictures, but you can also add to your credibility by writing a short but informative biography of who you are.
Your biography should include some information on any relevant education you have. You should also mention certain information about your background. In other words, you are to explain what makes you qualified to sell your particular product or service.
Information about your hobbies is also significant when it serves to make a connection with your readers. For example, if you have sporting goods site, you can write some histories of several major soccer teams. This will make readers feel like having personal connection with you. Good photograph of you is surely vital as your readers can be assured that you’re a person they can trust.
When you’re finished, read your biography out loud and take out any information that doesn’t pertain directly to the product or service you’re selling, and doesn’t make you sound arrogant or boastful. Have somebody neutral—not your mom or spouse—read your biography and give you their honest opinion.
Always keep in mind that the only goal of your web site should be to sell your product or service. So you shouldn’t be sentimental about your biography just because it’s about you.
