Your biography is where the link to your website goes when it has to do with article marketing. Writing it is a main dexterity for any internet marketer to master. If your biography is not composed in such sophisticated manner, then it influences the amount of clicks to your site.
There’s a formula you need to know, if you’re going to be a star in internet marketing. If you’re going to sell anything on the Internet, you need traffic, that is, people looking at your site. You also need a certain percentage of those folks actually clicking on your money link, pulling out their credit cards and buying your product. That’s called conversions, because you’re converting your traffic into buyers, which converts into cash for you. To create traffic, try writing an article that gets picked up by the search engines. Since most of the main article marketing directories do not allow links in the body of the article, any link to your website or your sales page has to come in the bottom part of the article called the “biography”. You need to be able to write a bio that gets people to naturally click through to your website.
The proper way to write a biography is you have to make it feel like a continuation of the article. So only put one space between the bio’s first line and the article’s last line. Then, address the real reason your reader is reading your article in the first place. Say something like… “If you want to learn more about whatever it is, then click on this link”.
And if you feel like your reader needs a little validation about you, then in the last sentence of the bio put a small, very general sentence about you.
